Why You Should Be Using Video

No matter how big or small your business is, using video to advertise should always be a priority. With 4 billion videos being watched on YouTube every day if you’re not one of them you are missing out. 

Here are a few reasons why you should be using video to boost your brand:

• People share videos

People who view video ads and enjoy them often will share them with their followers on social media. This will create a run-on effect that can increase your videos exposure exponentially.

• Video is a great format for educating or informing customers

‘How To’ videos can be utilised to teach viewers a new skill or witness how your product is superior to others. 

• Video conveys huge amounts of information fast and efficiently

Using video you can say more in a shorter amount of time compared to written words. Video is engaging to more senses which will convey more information from showing and telling at the same time.

• Video allows you to connect to your viewers

Being able to use sight and sound to connect with your viewers creates a more emotional relationship. Viewers will feel like they know you more personally and will be more willing to give your brand a try.

• Videos are extremely popular

Internet users spent 6 hours and 48 minutes per week watching videos online in 2019. It is also predicted that by 2022, 82% of all internet traffic will come from video streaming and downloads. 

If these aren’t enough reasons to start using videos for your marketing strategy I don’t know what will. Video has continued to grow and show that it is the single most valuable tool a company can have. Being able to generate more leads than other strategy’s.

If you are interested in learning what we can create for you please do not hesitate to get in contact